Concentrations in:
-Digital Design
-Graphic Design
-Illustration
-Web Design and Development

The Visual Communication program at American InterContinental University is designed to educate and develop artistic and imaginative students for careers in the fields of digital art and design. Emphasis is placed on the development of thinking process and the ability to solve design problems creatively. Students can learn the principles, practical applications, technologies, and methodologies used in solving complex design problems in a creative and unique manner. Graduates of the program should be able to apply their knowledge to become leaders in their field.

Upon completion of the BFA program, the student should be able to:     

1. Plan and create effective, cohesive design solutions using a variety of media.
2. Use current software and technology to create digital compositions while applying color theory and graphic design principles.
3. Plan and design interactive projects that demonstrate navigational and organizational methodologies.
4. Apply project management and teamwork skills to address digital design industry issues.
5. Develop skills for effective oral and written communication, presentation, and critical thinking.
6. Apply business principles and practices that satisfy project requirements.
7. Refine existing pieces for inclusion into a professional portfolio.

AIU has developed a unique assessment process to assess the quality of student work in six major areas throughout our Bachelor of Fine Art in Visual Communication program. Every class has one common assignment which is used to rate each student's abilities in: Research and Information Literacy, Concept, Critical and Creative Thinking and Problem Solving, Design, Technical, and Project Management.

Research and Information Literacy: Apply relevant research methodologies to practical and theoretical work.

Concept: Apply a cultural and contextual concept to solving complex design problems.

Critical and Creative Thinking, Problem Solving: Apply a selective and critically analytic approach to visual problem solving using creativity and originality towards innovative expression in design.

Design: Demonstrate a breadth and depth of knowledge and understanding in design strategies and methodologies.

Technical: Demonstrate contemporary application of tools and technologies to create, analyze, and evaluate the relevance of work within the industry.

Project Management: Demonstrate responsible management skills throughout the design process to production.

The results shown below reflect student achievement for the Bachelor of Fine Arts program. The figures represent the percentage of students who received above average (exemplary or accomplished) ratings for the rubric criteria. The results are for the second quarter of 2010, with a total of 63 students in 7 course sections.

Research and Information Literacy = 96%
Concept = NA for Q2 2010
Critical and Creative Thinking, Problem-Solving = 84%
Design = 90%
Technical = 93%
Project Management = 100%

Not Applicable