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Business Administration


Institution:
Program: Business Administration
Degree or Certificate: AA / Associate of Arts
Department: Business
Program website:
Program specializations: Concentrations in:
-Business
-Visual Design
-Information Technology
-Criminal Justice
-Human Resources
-Healthcare
-Medical Billing and Coding
Program mission statement: Allows students who already possess the career-focused knowledge and skills from a diploma or certificate program to gain the critical thinking, communication, and career advancement objectives found in an associate degree completion program. The liberal arts curriculum supports the critical thinking and communication skills necessary to business operations. Upon successful completion of this program, graduates may assume entry-level positions in their chosen field of concentration.
Professional accreditation: Not Applicable
Program learning outcomes:
What Will I Learn?
:
1. Demonstrated knowledge, understanding, and ability to apply the principles and processes involved in the career focus of the transferred diploma or certificate program of study.
2. Demonstrated knowledge, understanding and application of principles and methods involved in promoting and selling products or services. This includes marketing strategies, consumer behavior theories and market segmentation for both traditional and electronic marketing plans.
3. Demonstrated knowledge and understanding of economic principles and practices, financial markets, banking, and the business economy.4. Demonstrated knowledge, understanding and application of the structure and content of the English language.
5. Demonstrated knowledge, understanding and critical thinking ability to understand and organize a problem, using the principles of mathematics and/or natural science, to propose solutions to solve the problem.
6. Demonstrated knowledge, understanding and critical thinking ability to understand and apply the principles of human behavior as they relate to personal and professional situations, and to function effectively with others.
7. The ability to use knowledge of technology to adapt to a technologically advancing society and to use computer applications and systems as learning tools and in the work place.,AIU Online uses rubrics to assess program learning outcomes. Each outcome is directly assessed and represents students' academic achievement. Students' papers and projects are randomly selected for analysis, and then they are scored per the scale below by program chairs / faculty. The data is from the Quarter 1, 2009 period. This assessment demonstrates the link between performance skills and program outcomes.

Rating Scale: 1= Needs Improvement; 2= Meets Expectations; 3= Exceeds Expectations

Demonstrated knowledge and understanding of economic principles and practices, financial markets, banking, and the business economy. = 2 .0
Demonstrated knowledge, understanding and critical thinking ability to understand and apply the principles of human behavior as they relate to personal and professional situations, and to function effectively with others. = 2.5
Demonstrated knowledge, understanding and application of principles and methods involved in promoting and selling products or services. This includes marketing strategies, consumer behavior theories and market segmentation for both traditional and electronic marketing plans. = 1.8
Evidence of Student Learning - Internal: How will the program measure what I have learned?: AIU Online uses rubrics to assess program learning outcomes. Each outcome is directly assessed and represents students' academic achievement. Students' papers and projects are randomly selected for analysis, and then they are scored per the scale below by program chairs / faculty. The data is from the Quarter 1, 2009 period. This assessment demonstrates the link between performance skills and program outcomes.
Rating Scale: 1= Needs Improvement; 2= Meets Expectations; 3= Exceeds Expectations

Demonstrated knowledge and understanding of economic principles and practices, financial markets, banking, and the business economy. = 2 .0
Demonstrated knowledge, understanding and critical thinking ability to understand and apply the principles of human behavior as they relate to personal and professional situations, and to function effectively with others. = 2.5
Demonstrated knowledge, understanding and application of principles and methods involved in promoting and selling products or services. This includes marketing strategies, consumer behavior theories and market segmentation for both traditional and electronic marketing plans. = 1.8
Results of External Exams/Assessments: What third-party assessments will measure what I have learned?: Not Applicable