American InterContinental University Online

Business Administration


Institution:
Program: Business Administration
Degree or Certificate: AA / Associate of Arts
Department: Business
Program website:
Program specializations:

Specializations in:
-Information Systems
-Criminal Justice
-Visual Communication

Program mission statement:

The Associate of Arts Degree in Business Administration allows students who already posses the career-focused knowledge and skills from a diploma or certificate program to gain the critical thinking, communication and career advancement objectives found in an associate degree completion program. The liberal arts curriculum supports the critical thinking and communication skills necessary to business operations.

Professional accreditation:

Accreditation Council for Business Schools and Programs (ACBSP)

Test(s) Required for Program Admission:

N/A

Face-to-Face Requirements:

N/A

Program Credits/Units to Graduation:

N/A

Program learning outcomes:
What Will I Learn?
:

Upon completion of the AABA program, the student should be able to:

1. Demonstrate broad knowledge and understanding of the principles and processes involved in the functional areas of business careers.

2. Demonstrate broad knowledge and understanding of the principles and methods involved in marketing.

3. Demonstrate broad knowledge and understanding of economic principles and practices, financial markets, banking, and the business economy.

4. Demonstrate the ability to use knowledge of technology to adapt to a technologically advancing society and to use computer applications and systems as learning tools.

 

Evidence of Student Learning - Internal: How will the program measure what I have learned?:

AIU has developed a unique assessment process to assess the quality of student work in four major areas throughout our program. Every class has one common assignment that is used to rate each student's abilities in Business Program Content, Effective Communication, Critical Analysis, and Research and Information Literacy. These criteria are linked to course, program, and institutional level learning outcomes. The data from these assessments are used to gauge the progress of learning within our program.

Business Program Content: This assessment measures the mastery of appropriate, relevant, and innovative content in the fields of functional areas that include, where applicable: Leadership, management, innovation and teambuilding, operations and marketing, finance, economics, qualitiative and quantitative tools, technology and internet, ethical and legal issues, and international issues.

Effective communication: This assessment measures the mastery of appropriate approach and purpose, organization, style, grammar, mechanics, format, presentation and delivery (where applicable).

Critical Analysis: This assessment measures the mastery of the ability to analyze assumptions and evaluate evidence, complexities of issues, and alternatives and to use creativity and originality in problem solving.

Information Literacy and Research: This assessment measures the mastery of the ability to select and use high quality, credible, and relevant sources to support the ideas that are appropriate for research papers, cited under required documentation (APA).

The results shown below reflect student achievement for all courses within the Associate degree of Business Administration (AABA). The figures represent the percentage of students who received above average (exemplary or accomplished) ratings for rubric criteria. The results are for the second quarter of 2010, with a total of 996 students in 57 course sections.

Program Content = 65%
Effective Communication = 65%
Critical and Creative Thinking and Problem Solving = 65%
Information Literacy and Research = 56%

Results of External Exams/Assessments: What third-party assessments will measure what I have learned?:

Not Applicable