* Phase One Launch

* Coming Soon: Features to
improve your experience

* Ashford University and
University of the Rockies
joining this Site



Business Administration

Program: Business Administration
Degree or Certificate: BA / Bachelor of Arts
Department: School of Business
Program website:
Program specializations: Concentrations in:
Business Analysis.
Entrepreneurial/Small Business Management.
Information Technology Management.
International Business Management.
Program mission statement: The Bachelor of Business Administration is a professionally focused degree that is designed to produce graduates who possess practical knowledge and associated critical thinking skills desired in today's competitive business world. Students will be grounded in the study of business through a core curriculum of management, information systems, marketing, law, finance, accounting, economics, and business strategy. They are also given the opportunity to pursue interesting specializations in areas of their choice, to include business analysis, entrepreneurial / small business, international business management, information technology management, and marketing. This degree is applicable for any student interested in and or working in any number of business, government, military, or other professions.
Professional accreditation: Not Applicable
Program learning outcomes:
What Will I Learn?
In addition to the institutional and general education level learning objectives, the Bachelor of Business Administration also seeks the following specific learning outcomes of its graduates:

1. Explain and apply fundamental accounting and financial management operations to enhance business decision making processes.

2. Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.

3. Apply management, human resource, and personnel practices to organizational problem solving.

4. Integrate market and marketing information into a strategic plan.

5. Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to business situations.

6. Articulate the external and internal environments of a business organization and formulate appropriate strategies in the context of competitive forces and environmental factors.

7. Collect information through the use of various data tools enhancing business problem solving capabilities.

8. Describe how information systems transform business processes within the modern corporate organization.
Evidence of Student Learning - Internal: How will the program measure what I have learned?: All undergraduate students are required to take the MAPP (Measure of Academic Proficiency and Progress) test, a nationally sponsored test by the Educational Testing Service (ETS). The focus of the MAPP is on the academic skills developed through general education or core courses, rather than on the knowledge acquired about the subjects taught in the core. The exam is designed to test college-level reading, college-level writing, critical thinking and mathematics within the context of the humanities, social sciences and natural sciences. Questions do not ask for recall of specific information but, instead, test a student's ability to read carefully, make judgments about clarity, correctness, organization of material, think critically about issues and arguments, and work effectively with mathematics.

The MAPP results shown below are from Business Administration students from 2006-2009.

Measures of Academic Proficiency and Progress
September 2006 - February 2009
Demographic Analysis Report
Business Administration

Number of students tested: 290
Number of students included in these statistics: 290

Criminal JusticeMean ScoreStandard Deviation
Total Score450.92[19.77]
Critical Thinking114[6.37]
Social Studies115.46[6.05]
Natural Sciences117.51[5.51]

Aggregate MAPP data can be viewed at the following web address.
Results of External Exams/Assessments: What third-party assessments will measure what I have learned?: All Business Administration students are required to take the Major Field Test (MFT) in Business Administration. The test, nationally sponsored test by the Educational Testing Service (ETS), contains 120 multiple-choice items. The questions are designed to measure a student's knowledge and ability to apply significant facts, concepts, theories, and analytical methods. The questions represent a wide range of difficulty, and the test attempts to cover both depth and breadth in assessing students' levels of achievement. The major areas covered by the tests are accounting, economics, management, quantitative business analysis and information systems, finance, legal and social environment, and international issues. The range of scores on this test are 120 to 200. The institutional mean for all schools nationwide that aministered the test between August 2006 and June 2008 is 151.6.

See MFT test results from APUS Business Administration students who took the test. Additional MFT results can be viewed at the following address: