Marketing
| Institution: | Capella University |
| Program: | Marketing |
| Degree or Certificate: | Master of Business Administration (MBA) Marketing Specialization |
| Department: | School of Business and Technology |
| Program website: | Click to visit program site |
| Program specializations: | General Business Administration Accounting Finance Global Operations and Supply Chain Management Health Care Management Human Resource Management Information Technology Management Marketing Project Management |
| Program mission statement: | The Master of Business Administration is designed to meet the needs of working professionals seeking to advance their careers in management and turn experienced managers into effective leaders. The MBA focuses on practical content, relevant skills, and job-related behaviors critical for success in today’s competitive environment.
The Marketing specialization prepares MBA learners to move into middle or senior marketing management positions within their organizations. It provides deeper insight into contemporary issues and examines various theories and techniques used by marketers in today’s competitive environment. |
| Professional accreditation: | Not Applicable |
| Program learning outcomes: What Will I Learn?: |
1. Develop socially responsible marketing approaches. 2. Evaluate consumer behavior. 3. Evaluate the challenges and opportunities in global marketing. 4. Conduct and apply marketing research to enhance decision making. 5. Develop comprehensive strategic marketing planning. 6. Create e-commerce marketing solutions. |
| Evidence of Student Learning - Internal: How will the program measure what I have learned?: |
Click here to see outcome data for Capella University's MBA Marketing specialization.
The effectiveness of Capella University’s MBA Marketing specialization is measured directly during specialization-specific capstone courses using criterion-referenced assessments of the intended specialization learning outcomes. In 2009, over 85% of the learners' outcome demonstrations were judged to be at the proficient level of performance or higher across 4 of 6 program outcomes. Faculty have reviewed these data in detail to gain insights into their program's effectiveness, to ask new research questions, and to create action items to improve the program. The outcome data reported are an aggregation of the program outcome assessment data from the capstone course, which is intended to serve as an indicator of the program's effectiveness.  |
| Results of External Exams/Assessments: What third-party assessments will measure what I have learned?: | Not Applicable |
